Check out this cool article titled “These eye-tracking heat maps show what people really care about.” A startup, called Sticky, tracks consumers’ eyes to see if a company’s marketing/branding is working.

For example, Tropicana’s new packaging was a disaster for brand recognition. A consumer spends the majority of the time viewing the ‘100% orange’ phrase instead of the brand name.

tropicanas-rebranding-a-few-years-ago-failed-with-sales-dropping-20-in-one-month-supposedly-people-mistook-the-new-product-for-generic-orange-juice-eye-tracking-shows-that-people-did-fail-to-look-at-t
photo cred: Sticky
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